"Go woke, go broke" is a real thing: Trump's former diversity leader says corporations made "huge miscalculation" backing BLM
By jdheyes // 2022-05-09
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Those pushing concepts like "Black Lives Matter," critical race theory, LGBTQ+, transgenderism and other far-left 'woke' cultural constructs may be very vocal, but the fact is, these people make up a tiny minority within the overall U.S. population. With that being said, it should come as no surprise that major companies and corporations that have latched on to these movements and constructs in their rush to appear "accepting" and "tolerant" are now suffering major economic backlash. And no one saw this coming more, perhaps, than former President Donald Trump's diversity leader, Bruce LeVell. In a scathing op-ed published last week, he blasted the Black Lives Matter Global Network Foundation as well as the U.S. corporations that rushed to throw tens of millions of dollars at the group, only to see much of it pilfered and wasted by its grifter founders. A black businessman from Georgia who served as an adviser in the Trump administration, Levell wrote the piece in an attempt to urge corporations to refrain from giving BLMGNF any more money as the nonprofit group comes under increasing scrutiny for alleged financial misconduct. He also accused the organization and its founders and leaders of purposely fomenting racial tension and disharmony for profit. "Black lives do matter. I say that as a Black man myself, but the concept isn’t really in dispute among ordinary, right-thinking Americans of any race or ethnicity," LeVell wrote in the Tennessee Star. "The BLMGNF does everything it can to cultivate the opposite impression because it profits off grievance politics – but its narrative couldn’t be further from the truth." "Unfortunately, BLMGNF has intimidated the leaders of some of America’s largest corporations into paying fealty to its harmful and deceptive narrative," LeVell continued. "Rather than challenging the Marxist provocateurs at BLMGNF, corporate leaders have prostrated themselves and even donated shareholder resources to a cause that is intrinsically opposed to free markets, individual liberties, law and order, and everything else that allows American businesses to thrive." Fox Business Network noted further: The op-ed also served as a springboard for LeVell to announce his latest venture with Concerned Communities of America, where he is on the board of directors. CCA aims to push corporations to disavow BLMGNF's platform. "That’s why Concerned Communities of America (CCA) – an organization whose board of directors I proudly serve – is going straight to the top to confront the CEOs of these corporations with the truth about what their financial and rhetorical support of BLMGNF really means," he wrote. He added that supporting the BLM network also "means supporting economically destructive policies that put more people – especially Black people – in poverty. It means supporting the defunding of police departments that keep people – including Black people – safe and secure in their own homes and neighborhoods. It means supporting radicals who explicitly endorse violent attacks against the police officers whose job it is to keep us safe and protect our property." BLM, which was founded by admitted Marxists, supports all of the same failed left-wing Democratic policies that, for decades, have turned America's greatest cities into cesspools of crime, poverty and dependency, he noted -- made worse in recent years by BLM. "It’s unfathomable that any corporation would support such an agenda. I don’t believe that the corporations who extended their support to the BLMGNF ever intended to do that. I believe they made an ill-conceived decision based on superficial rhetoric, hoping to capitalize on keeping themselves in step with public sentiment," he said. "Corporations such as Papa John’s and Coca-Cola want to be on ‘the right side of history’ – but their leaders made a huge miscalculation by throwing their lot in with a radical, anti-American organization," LeVell wrote. "CCA is offering them a way out – and a way to put themselves and their companies back on the side of their customers and the majority of the American public." Sources include: FoxBusiness.com TennesseeStar.com
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