“We remain focused on continuing to protect and support lawful purchases on our network while protecting the privacy of cardholders,” Discover said in its statement to Reuters.According to Discover, other credit card companies also plan to implement the new codes in April. The company refused to identify which other card companies would start using the “5723 – Gun and ammunition shops” codes. Master Card, Visa, and American Express are mum on the issue and have not responded to media inquiries. ISO, which is based in Europe, said the merchant codes would be available to card companies by the end of this month. Although available for credit card companies use, they are not required to use the codes. Each company is free to choose whether to adopt the codes or not. Discover only has 2% of the credit card market in the United States, but the U.S. credit card market is so large that the company processes $191.2 million worth of transactions each year. Gun owners can significantly dent Discover’s market cap by canceling or simply not using their Discover cards. Boycotts have been a successful tool of the left for many years. Using the same methods as the left, gun owners can send a strong message to these companies that Americans do not want their gun purchases tracked. Discover did not respond to AmmoLand’s request for comment. Read more at: AmmoLand.com
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