Amazon’s last-minute TikTok bid faces skepticism as Trump’s deadline looms
By isabelle // 2025-04-04
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  • Amazon unexpectedly bids $200 billion to acquire TikTok’s global operations, challenging Oracle and AppLovin.
  • The Trump administration dismisses Amazon’s offer as "half-baked," favoring Oracle’s structured safeguards.
  • China resists selling TikTok’s algorithm, complicating any deal requiring its approval.
  • Oracle remains the frontrunner due to its alignment with White House preferences and existing TikTok partnership.
  • TikTok’s fate impacts U.S.-China relations, corporate power, and millions of users and businesses.
As the April 5 deadline for TikTok’s forced sale approaches, an unexpected contender has thrown its hat into the ring: Amazon. The retail giant has reportedly submitted a $200 billion bid to acquire TikTok’s global operations outright, challenging frontrunner Oracle and mobile tech firm AppLovin in a high-stakes race to secure the popular social media platform. However, the Trump administration, which has spent months structuring a deal to address national security concerns, appears unimpressed by Amazon’s eleventh-hour offer—dismissing it as “half-baked” and favoring a more deliberate solution. With President Trump signaling a preference to keep TikTok operational in the U.S., the battle over its future has become a litmus test for U.S.-China relations, corporate power, and the administration’s tech policy.

Amazon’s surprise play

Amazon’s bid, first reported by The New York Times, stunned observers with its sheer scale: an offer to buy TikTok’s entire global business, not just its U.S. operations. The move would require approval from both the Trump administration and China’s government, which has resisted relinquishing control of TikTok’s algorithm—a key driver of its addictive user experience. But sources close to negotiations say the White House views Amazon’s proposal as poorly timed and lacking the structured safeguards it has spent months negotiating. “Half-baked,” one insider familiar with the discussions told The New York Post, questioning why Amazon waited until the final days before the deadline to engage. The administration’s preferred framework, developed with Oracle, involves leasing TikTok’s algorithm from ByteDance while ensuring U.S. oversight—a compromise designed to appease both Beijing and Washington. Amazon’s deep pockets ($100 billion in cash reserves) make it a formidable bidder, but its strained history with Trump adds another layer of complexity. Despite Amazon founder Jeff Bezos’ recent overtures—including a $1 million donation to Trump’s inauguration and streaming his show The Apprentice on Prime Video—the administration remains wary of handing a major social media platform to a company already under antitrust scrutiny.

Oracle’s edge and China’s resistance

Oracle, led by Trump ally Larry Ellison, has long been seen as the frontrunner. Its existing partnership with TikTok as a cloud provider and its willingness to work within the White House’s proposed structure—where ByteDance retains a minority stake—give it a critical advantage. China, however, remains a wildcard. Beijing has opposed a full sale of TikTok’s algorithm, viewing it as a strategic asset. The Trump administration’s workaround—a leasing arrangement—may still face resistance. “The Chinese government is calling the shots,” noted The New York Post’s sources, emphasizing the delicate diplomacy required. Meanwhile, underdog bids persist. AppLovin, a mobile tech firm, and a consortium including “Shark Tank” star Kevin O’Leary and ex-Dodgers owner Frank McCourt have also made offers, though neither is seen as a serious challenger.

Why TikTok’s fate matters

Beyond corporate maneuvering, TikTok’s future carries geopolitical weight. The app boasts 170 million U.S. users and has become a cultural and economic force, with influencers and brands relying on its reach. A ban would disrupt countless businesses, while a sale—if mishandled—could escalate U.S.-China tensions. Trump’s shifting stance adds intrigue. After previously threatening to ban TikTok over espionage concerns, he now appears eager to preserve it, reportedly believing its user base aided his presidential campaign. His administration’s tariff hikes on China further complicate negotiations, with Beijing likely to retaliate if it perceives the TikTok deal as hostile. With just days left before the deadline, the TikTok saga remains unresolved. Amazon’s bold bid has injected fresh uncertainty, but the administration’s clear preference for Oracle’s measured approach suggests the retail giant faces an uphill battle. Whether Trump extends the deadline—as he’s hinted—or forces a resolution, the outcome will shape the tech landscape for years to come. Sources for this article include: TheNationalPulse.com NYPost.com LATimes.com Reuters.com
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