From needles to nature: The intricate history of alternative medicine's global journey
By kevinhughes // 2025-06-24
 
  • The rise of alternative medicine is not a modern trend but a centuries-old phenomenon involving cross-cultural exchange, patient experimentation and resistance to medical orthodoxy. Examples include a London businessman using acupuncture in 1836 and the global popularity of remedies like Tiger Balm.
  • Patients have historically played an active role in seeking and adopting unconventional treatments. R.B., a businessman, self-administered acupuncture for hydrocele after reading about it in The Lancet, demonstrating early patient-driven healthcare experimentation.
  • Medical globalization predates the modern era, with practices like acupuncture and homeopathy traveling across continents long before the internet. These adaptations often involved stripping cultural context (e.g., qi theory) to fit biomedical frameworks.
  • Alternative systems like homeopathy and mesmerism gained popularity as gentler alternatives to harsh 19th-century orthodox treatments (e.g., bloodletting). However, as scientific medicine advanced, these practices were sidelined—though never fully abandoned.
  • The 1970s saw a resurgence of alternative therapies (e.g., acupuncture, herbalism), fueled by globalization and digital access. Today, as biomedicine faces challenges like chronic disease, the historical lessons of patient agency and cultural exchange remain relevant—though the future integration of these practices remains unclear.
In an era where acupuncture studios and homeopathic remedies sit alongside modern clinics, the rise of alternative medicine might seem like a recent trend. But a deeper look reveals a centuries-old story of cross-cultural exchange, patient experimentation and medical rebellion. From a 19th-century London businessman performing DIY acupuncture to the global embrace of Tiger Balm today, the history of alternative medicine is far more complex than many realize. The year was 1836, and R.B., a curious London businessman, stumbled upon an article in The Lancet describing an exotic technique called acupuncture. Intrigued by claims that it could treat hydrocele—a painful swelling—without surgery, he took matters into his own hands. Procuring needles, he performed the procedure on himself and later wrote to the journal, proudly declaring its success. His story, published for all to read, illustrates a time when medical knowledge wasn't monopolized by professionals—patients actively participated in their own care. This episode, detailed in Roberta Bivins' book "Alternative Medicine? A History," challenges the assumption that medical globalization is a modern phenomenon. Long before the internet, practices like acupuncture and moxibustion traveled continents, adapted by those willing to experiment. The 19th century was a battleground of medical ideas. Homeopathy, founded by Samuel Hahnemann, promised gentler treatments than the era’s brutal standards—bloodletting and mercury-laden remedies. Its principle of "like cures like" resonated with patients disillusioned by orthodox medicine’s harshness. Similarly, mesmerism—though later debunked—captivated the public with its claims of harnessing invisible healing forces, laying groundwork for modern hypnosis. Yet these systems faced fierce opposition. As scientific medicine advanced, emphasizing lab-based evidence, alternatives were pushed to the margins. Still, their appeal never fully faded. When European explorers like Engelbert Kaempfer introduced acupuncture in the 17th and 18th centuries, it was met with skepticism. Without a familiar theoretical framework, Western practitioners struggled to adopt it. But by the 19th century, figures like French physician Louis Berlioz began reinterpreting it through a biomedical lens, focusing on its effects rather than its origins. This selective adaptation, stripping away cultural context, became a recurring theme in cross-cultural medicine. Despite the dominance of biomedicine, the 1970s saw a revival of alternative practices—meditation, herbalism and acupuncture surged in popularity. Today, globalization and digital access have accelerated this exchange, with remedies like Tiger Balm bridging Eastern and Western medicine cabinets. As modern medicine grapples with chronic disease and antibiotic resistance, the allure of alternative therapies grows stronger. Their history offers lessons for an evolving healthcare landscape. Whether these systems will integrate further or remain on the fringes remains uncertain. Watch this video about Roberta Bivins' book "Alternative Medicine? A History." This video is from the BrightLearn channel on Brighteon.com. Sources include: Brighteon.ai Brighteon.com