Health Ranger Report: Sam Anthony discusses the rise of NEW MEDIA and the future of news
By kevinhughes // 2025-07-27
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  • The decline of corporate media has created opportunities for independent platforms like YourNews, which prioritize decentralization and community-driven reporting. The White House's inclusion of independent media in press conferences highlights this shift.
  • YourNews democratizes journalism by covering every U.S. ZIP code, allowing anyone to report news. Its revenue model targets local businesses with geo-targeted ads, avoiding paywalls and surveillance.
  • The platform's founder Sam Anthony predicts traditional media will fail due to outdated models and reliance on Big Pharma advertising, especially if pharmaceutical ads are restricted.
  • AI augments news production by handling writing tasks, freeing journalists to focus on investigation and perspective. Platforms like Brighteon.com and YourNews use AI tools without replacing human journalists.
  • Anthony envisions a global hyper-local news platform funded by crowdfunding, empowering communities and dismantling centralized media control. Decentralization is key to transparency and integrity in news.
Sam Anthony, the visionary behind the YourNews platform, joined the Health Ranger Mike Adams on the "Health Ranger Report" to discuss the challenges and opportunities in the rapidly evolving media landscape. As traditional corporate media continues to crumble, independent media is stepping into the spotlight, reshaping how news is consumed and distributed. Adams began by highlighting a significant shift: The White House's recent decision to reserve front-row seats for independent media at press conferences. This move underscores the growing influence of new media, which is filling the void left by the collapse of corporate giants. Anthony, whose platform is at the forefront of this movement, emphasized the antiquated nature of legacy media. "We all know the legacy media is not going to survive. It's certainly not because they're lying," he noted. "However, that doesn't help the cause. It's really because it's an antiquated product." Anthony's platform operates on a hyper-local model, covering every ZIP code in the United States. This approach democratizes news production, allowing anyone to become a reporter. He pointed out that YouTube has over 100 million people who have their own channels and while most don't succeed, it gives everyone the chance to broadcast. This shift is a direct threat to traditional media, which is losing its monopoly on information dissemination.

The collapse of legacy media

The conversation delved into the ongoing collapse of legacy media. Anthony predicted that the situation would worsen if Robert F. Kennedy Jr. were to eliminate direct-to-consumer (DTC) pharmaceutical advertising. "It's over. Give it 12 months, and they'll be hemorrhaging," Anthony told Adams. This highlights the unsustainable business model of traditional media, heavily reliant on advertising revenue from Big Pharma. Adams agreed, expressing his frustration with the current state of health news, often sponsored by pharmaceutical companies. "I'm tired of today's health news brought to you by Pfizer," he remarked. This dependence on corporate funding raises questions about the objectivity and integrity of mainstream media. Anthony explained the unique revenue model of YourNews.com, which avoids registration and paywalls. Instead, it leverages a self-serve ad platform targeting local businesses. He explained they can geo-target like Facebook, which allows local businesses to advertise directly to their communities. This model is more profitable than national advertising, as local ads command higher rates. Adams likened this approach to the old Yellow Pages, where local businesses could reach residents. "You're offering a self-serve ad platform for local businesses to advertise to local people through local news," he said.

The power of AI in journalism

The discussion then shifted to the role of artificial intelligence (AI) in journalism, with Anthony seeing AI as a powerful tool for enhancing news production. He explained that a journalist could use AI to create a news story. This allows journalists to focus on gathering information and providing perspective, while AI handles the writing. The YourNews founder added that anybody could be in the news business as long as they have the passion and the drive. Adams echoed this sentiment, emphasizing the importance of AI augmentation in his own company. He mentioned that they didn't fire any writers, and they taught them how to use AI tools to enhance their work. This approach empowers journalists to become witnesses of reality, using AI to augment their observations and insights. But Anthony's vision extends beyond technology. He aims to decentralize news production and put the power of the press back into the hands of the people. "We want to dismantle the whole thing," he stated, referring to the weaponization of media against the public. His platform empowers local communities by allowing anyone to report news and share their views without censorship. Adams praised this approach, noting that it aligns with the principles of economic freedom and common-sense rationality. Anthony also emphasized the importance of integrity and honesty. "If you start lying to your audience, you'll lose everything," he warned. Anthony concluded by sharing his ambitious vision for the future: a global hyper-local news platform. He predicted that the most likely scenario would be a global media giant by ZIP code. This platform would be funded through an equity crowd-funding model, ensuring that it remains in the hands of the people rather than institutional investors. (Related: Independent media pioneer Sam Anthony joins Mike Adams to challenge legacy news with hyper-local platform.) Adams expressed his support for this vision, highlighting the importance of decentralization in media, knowledge, medicine and food. The conversation ended with a call to action, encouraging viewers to visit YourNews.com to learn more about hyper-local news and explore opportunities for advertising, citizen journalism and investment. Follow NewsCartels.com for more stories like this. Watch the full interview between Sam Anthony of YourNews and the Health Ranger Mike Adams below. This video is from the Health Ranger Report channel on Brighteon.com.

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Establishment media now openly pushing tech giants to censor all independent media. Big Pharma’s media takeover: How drug companies bought the news — and your health. New media are as intertwined with imperial power as old media. Sources include: Brighteon.com TheHill.com YourNews.com
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